The Industry

Dude, how about some credit?

By Terrence Covin ⋅ June 25, 2008 ⋅  Email This Post ⋅  Print This Post ⋅ Post a comment

Apparently, at this years Cannes Festival, well respected agency Big Spaceship was not given the just amount of credit due for their role in the HBO “Voyeur” project.
Surprisingly enough, this isn’t a surprise. It is an industry wide problem that has existed for some time now that certainly needs to be addressed. Gone are the days where the huge- traditional-ad-agency conglomerate can receive sole credit for collaborative efforts with smaller digital/production agencies.
It is a sickening trend that needs to stop.  If only, I could say our own agency has not been a victim of such trite behavior in the past. I can’t, so for now, just focus on the word “past”.

Advertising Age has more info on this story –> Click Here